A market is shifting.
Your commercial model no longer reflects the access, customer or competitive reality.
OPERATOR-LED STRATEGY · HEALTHCARE · MEXICO & LATIN AMERICA
Strategy built
to create momentum.
Healthcare strategy for growth, access, transformation and new business across Mexico and Latin America.
Senior guidance to shape the strategy—and activate the change required to deliver it.
- Business & Growth Strategy
- Market Access
- New Business & Partnerships
- Commercial Transformation
- Change Management
01 / WHAT WE DO
Clarity to decide.
Alignment to move.
We help healthcare leaders make critical growth and access decisions—and mobilize the organization, operating model and capabilities required to execute them.
02 / EXPERTISE
From strategic choice to organizational adoption.
01Business &
02Market Access &
03New Business &
04Commercial Model
05Strategy Activation &
Business &
Growth Strategy
Turn market complexity into a focused growth agenda with explicit choices, priorities and economics.
- Growth strategy
- Portfolio & opportunity assessment
- Go-to-market strategy
Market Access &
Reimbursement
Build an access path grounded in stakeholder value, evidence, affordability and local market realities.
- Access & reimbursement strategy
- Value proposition
- Stakeholder engagement
New Business &
Partnerships
Identify, assess and activate partnerships and opportunities that can accelerate sustainable growth.
- Opportunity scouting
- Partnering strategy
- Deal assessment & activation
Commercial Model
Transformation
Redesign the commercial model around today’s customer, access and competitive environment.
- Operating model design
- Customer engagement
- Capabilities & governance
Strategy Activation &
Change Management
Convert direction into adoption through leadership alignment, stakeholder mobilization and measurable behavior change.
- Change strategy
- Leadership & stakeholder alignment
- Adoption roadmap
FEATURED SOLUTION · MEXICO MARKET ENTRY
Entering Mexico?
Build the thesis before the footprint.
An integrated market-entry agenda connecting opportunity, Market Access, partners, go-to-market and organizational activation.
Explore Mexico market entry03 / OPERATOR EXPERIENCE
Executive judgment.
Earned in the market.
Accesslerate combines the objectivity of an external advisor with the practical judgment of a healthcare operator.
Our perspective is shaped by 20+ years leading growth, market access, commercial transformation and organizational change across Pharma, Biotech, Consumer Health, MedTech and Diagnostics.
Selected outcomes from Yuriko Tovar’s prior executive roles
20+Years across healthcare
+300%Patient-base growth
30→90%Adherence improvement
8→20%Market-share growth
1 yearAccess milestone delivered early
04 / WHERE WE HELP
When the path forward
is not obvious.
Growth has stalled.
You need to uncover the right opportunity—and build a credible case for action.
A launch is at stake.
Success depends on aligning access, commercial choices and the organization before resources are committed.
A transformation must land.
The strategy is clear, but leadership alignment, ownership and adoption will determine the outcome.
Pharma & Biotech/Consumer Health/MedTech & Diagnostics/Health Services/Investors & Innovators
05 / OUR APPROACH
Strategy and change.
Designed together.
Frame
Define the decision that matters, the real constraints and what success must look like.
Decode
Distill market signals, stakeholder needs and organizational realities into sharp insight.
Design
Build a focused path grounded in value, feasibility and competitive advantage.
Mobilize
Align leaders, stakeholders, capabilities and governance around the strategic choice.
Activate
Turn the roadmap into decisions, behaviors and measurable first moves.
Change methods adapted to the context: Kotter · Prosci ADKAR · Agile
06 / LEADERSHIP
Senior attention.
From the first question.
YURIKO TOVAR SANTOS · FOUNDER & MANAGING DIRECTOR
Healthcare strategist, business builder and transformation leader with 20+ years of executive experience in Mexico and Latin America.
Yuriko has led regional and local mandates spanning strategy, market access, commercial operations, patient solutions and change. Her experience includes work across GSK, Bayer, Novartis, Johnson & Johnson, AbbVie, B. Braun and MSD. Every engagement benefits from her direct involvement and operator perspective.
Connect on LinkedIn07 / START A CONVERSATION
Bring us the question
that matters most.
In a focused 30-minute conversation, we’ll explore the context, the stakes and whether Accesslerate is the right partner.
08 / STAY CONNECTED
Useful perspective.
Without the noise.
Occasional notes on healthcare strategy, access, growth and change—written for people making consequential decisions.